these are some incredible people doing phenomenal work!
Good for Business recently launched MAP : Message And Purpose (MAP)
Like Good for Business, Message And Purpose (MAP) is driven by the realization that businesses aren’t just brands to be built, but causes to be believed in.™ MAP is dedicated to helping businesses, nonprofits, social entrepreneurs and change agents realize their purpose or ‘why’, and then create a unique MAP that serves as a clear guide for making that purpose come to life for your culture, customers, community and other core constituencies.
Message And Purpose is not an ad agency, design studio, marketing consultancy, public relations outfit or traditional branding firm.MAP provides an immediate means of seeing if you are on track or veering off course. MAP helps inspire your culture to connect and communicate with a real sense of meaning and commitment. MAP shows the way for effectively telling your purpose-led story to your customers and constituencies.
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