Red Bull Gives You a Business Strategy

See on Scoop.itConnectedness

… When most people think about the word story, they think about a narrative like “ Jack and Jill went up the hill.” Most of us have been taught that there are two basic kinds of story: fiction and nonfiction.

 

Metastory is actually a third kind of story. Metastory is story that is told through action. It is not a story that you say, it’s a story that you do. Every individual has one. And every company has one too.

 

The reason this is so important is that people are already innate storydoers themselves. They use the story of your brand or business to tell part of their own personal metastory. Put another way, people don’t buy products; they take actions that help advance their own personal metastory. As we grow up, all of us learn to manage our own metastory through our actions — the car we drive, the clothes we wear. All of these choices are components that we know people around us will use to piece our metastory together….

Lori Marie Cuene‘s insight:

A Metastory, an action story, a story through action- It’s YOU and your story, as defined by the actions you live out…

See on medium.com

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About lmcuene

All-in! Connector, storycollector, imagineer,relationship builder,advocate,artsfanatic, passionate about family,Creativity,Faith,Doing Good, Being the Change!-Wonderfully Blessed child of the Creator,the Almighty Maker. Grateful human, Mom of two Joys, Lover of life,curious explorer,wannabe artist, fearless searcher for justice-dreamer,doer,thinker.Working towards a better world. It starts within,the heart's alignment,with a choice,an attitude, intentional movement towards Goodness.When we simply "connect"-with eye contact, a gentle hand on the shoulder- we affirm others, giving the gift of Presence-Sharing our story creates heart openings through which we are united in our Humanity. Simply be a good neighbor. Be Love in action. Joy IS in the Journey-Choosing Goodness, Gratitude, Action,Truth and FAITH!
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